WEBINAR: Chocolate Brand Equity in the UK
Brands exist as powerful memory structures in consumers’ minds. Every experience or touchpoint consumers have with a brand automatically builds this non-conscious network. Brand associations are especially rich in categories that have accompanied us most of our lives, trigger our emotions and engage with an array of our senses - in a word CHOCOLATE!
Presented by CloudArmy’s Erin Nel this 20-minute webinar covers a case-study example of applying our deeper-level brand equity testing to reveal insights into awareness, intuitive associations and distinctive brand assets. Learn more about:
- Which chocolate brands are most ‘top of mind’?
- Can challenger brands unseat established rivals?
- Which brands have the strongest distinctive assets to readily key memory associations?
Please use the form below to get access to the webinar.
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