Ben leads Client Development at CloudArmy. He is on a mission to raise awareness for online neuro research as a new way to gain deeper, richer insights from consumers, customers, and citizens. He has over 20 years experience in the field of market research, data and analytics. 

In previous roles Ben has been the commercial leader of Nielsen IQ’s BASES business in Europe. He has also led the highly successful launch of Affinnova - an analytics startup spun out of MIT, now a part of Nielsen IQ - in Europe. 

Ben holds a PhD in Cognitive Psychology which created a passion for behavioral science / behavioral economics that has never left him. Outside of work Ben enjoys exploring the countryside on foot, on a bike, or swimming in a natural body of water.