Daniella Finlayson collaborates closely with both the sales and client service teams to support the development and execution of new projects. With a strong foundation in marketing management, she believes that truly effective marketing begins with a deep understanding of consumer behavior, rooted in neuroscience. This belief has shaped her passion for consumer neuroscience, psychology and behavioral science.

Her interest in business began in school, ultimately leading her to pursue a Bachelor of Commerce Honours in Marketing Management at Stellenbosch University. With experience in both the wine and marketing industries, Dani is now completing her MCom, focusing on consumer neuroscience methodologies.

Based in South Africa, she spends her free time exploring the coastline, engaging in water sports and discovering unique wines to taste.