Based in South Africa, Rachel Alford serves as a Researcher and Content Developer, where her passion for psychology, neuroscience, technology and visual communication perfectly integrate with the core purpose of the company. She assists with the creation of research proposals, builds tests, resolves technical issues, and supports the client services team, ensuring project success and platform efficiency. Creatively integrating AI and human design, Rachel also develops much of the visual content used for our tests, website and social media accounts.

Rachel holds an Honours degree in Psychology from Cornerstone Institute, showing her dedication to understanding the complexities of the human mind. Maintaining motivation through a perpetual curiosity and a fierce pursuit of knowledge, Rachel's earnest passion for research transcends the academic realm. Thus, propelling her into the dynamic field of neuromarketing.

In her spare time, Rachel finds joy and inspiration in various hobbies, from making spoon rings to playing action hockey. No matter what, she approaches every endeavour with enthusiasm and an unwavering commitment to excellence.