Why do products fail?

By Dr. Keith Ewart One of the biggest challenges facing Companies is the rapid turnaround and churn of new products in the marketplace.   In 2014, Nielsen reported that 85% of new fast-moving consumer goods (FMCG) products fail in the marketplace.  A recent McKinsey report highlighted that while 84% of executives agree that innovation is critical […]

First Impressions Really Matter

Image credit- By Dr. Keith Ewart We know First Impressions matter – does your Market Research testing really measure them? I am very excited now to be working with CloudArmy – a Market Research online platform revolutionising the way companies are able to understand their consumers, customers and employees at a deeper, nonconscious emotional [...]

The Power of Voice

Using Reactor to map out the associations evoked by different voices   This week at the Cannes ‘Festival of Creativity’ CloudArmy President Thom Noble jointly presented Wavemaker’s pioneering research into the power of voice using CloudArmy’s Reactor platform. Wavemaker Global, a leading digital media agency, are using Implicit Response testing to gain new insights into […]

CloudArmy teams up with Wavemaker Global to talk about the power of audio

CloudArmy teams up with Wavemaker Global to talk about the power of audio   At this year’s Cannes Lions International Festival of Creativity, Cloud Army President Thom Noble will unveil a new approach to scientifically testing audio. In conjunction with leading digital media agency Wavemaker Global, Thom will co-present a pioneering joint initiative on better […]

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