The era of artificial intelligence has truly begun with the launch of the Microsoft-backed ChatGPT service.
But can AI be truly creative? Creative in a way that humans like and make copywriters fear for their jobs?
How good is ChatGPT at writing taglines for a major brand?
We put it to the test by pitching ChatGPT against human creativity. We sent 15 taglines into the race - some human and others AI created - and used our ‘Message Reactor’ online Neuro test, to see who wins with real consumers.
The results may surprise you!
Join us on Monday 20th March (11am EST, 3pm GMT, 4pm CET) for our webinar on Neuro-testing ChatGPT taglines.
Presented by CloudArmy’s Dr Ben Schubert this 20-minute webinar will show how our deeper- level testing works for messages such as taglines. Using real data from the AI and Human generated taglines, we will show how reaction-time measures add an extra dimension to message testing to reveal things that stay hidden when only using traditional research tools."
Please use the form below to sign up for our webinar. You will receive an email calendar invite within 24 hours.