Welcome to Concept Screener

Concept Screener is CloudArmy's fast, affordable and high-quality idea screening service. It tests consumers' intuitive and emotional responses to your ideas and helps you evaluate which have the greatest potential. Get started in 5 simple steps.

  1. Enter up to 20 ideas in the fields below (each idea/claim/statement can be up to 160 characters long).
  2. We evaluate your ideas/claims/statement using our tried and tested attributes measuring appeal and action intent.
  3. Write a short introductory text that sets the scene. The respondents will see this paragraph before they evaluate the ideas.
  4. Let us know which country you want to field in, which category the ideas/claims/statements belong to and what sample criteria you have (e.g. national representative sample, adults 18-45. Note: the incidence of your defined target needs to be >50% of the general population). We will interview a total of n=200 of your target respondents.
  5. Enter your details and anything else we should know about this study.

Once submitted a member of our team will be in touch to confirm the study specifications, the final study price, and let you know when you can expect to get your results. The standard turnaround time is 48hrs from all inputs confirmed.

To see an example of the type of results we will deliver please take a look at this 2 min video.


Many thanks for choosing CloudArmy's Concept Screener! Now let's go!

Idea 1
Idea 2
Idea 3
Idea 4
Idea 5
Idea 6
Idea 7
Idea 8
Idea 9
Idea 10
I don't want to use the standard attributes (please contact me to discuss why).
Introductory Text. Please explain the context of these ideas in 3 sentences or less, using consumer-friendly language. (Respondents will see this text before the statements they evaluate.)
Field Country
Product / Service Category
Sample Criteria (Please share details on who should take part in this study)
First Name *
Last Name *
Company Name *
Additional Information