Hey marketers: Are you asking salespeople how they feel about your products and brand?

 In Case Studies
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Problem:

"Hey marketers: Are you asking salespeople how they feel about your products and brand?"



Market researchers often turn to consumers and existing customers for product and brand insights (with good reason).

However, there is an inexpensive but invaluable sample that is often not mined: salespeople.

Salespeople get real-time, often candid reactions from clients on what is and isn’t working per product.

They trust and value products when clients like (and buy) them. They don’t when clients don’t. And they know why their customers aren’t buying.

Online neuro research on real, emotional and instinctive reactions from salespeople can unveil:

  • True feelings on which products are valued
  • If products are priced correctly
  • If the people who make money selling your product believe in it


Tap this internal source of (free!) sample. Contact us at inflo@cloud.army to learn more.






When people use CloudArmy to Measure trust

Strategy
Ideation
Creative Development
Communication Testing
Launch


Use Cases:

  • Brand Tracking
  • Pack Design Brand Refresh/Launch