How are people aware of my brand?

 In Case Studies
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Problem:

"How are people aware of my brand?"



Traditional research questions can evaluate whether people are aware of a brand and its assets (logo, slogan, sound, etc.)

CloudArmy takes online brand awareness research to a new level by:

  • Testing awareness of audio, visual and video assets
  • Adding gamified awareness techniques to test text or visual stimuli
  • Measuring how people are aware of brand by measuring degrees of association with a context, occasion, emotion, category or attribute
  • Testing the deconstructed, distinctive brand assets such as shapes, colors and components of a product or its associated packaging, logo and other marketing communications








System 1 use cases to measure your brand

Strategy
Ideation
Creative Development
Communication Testing
Launch


Use Cases:

  • General research
  • Brand tracking
  • Test during development process: measure degrees of association with a logo, product, package, claim, slogan, or people (leadership)