How do my customers and employees really feel?

 In Case Studies
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Problem:

"How do my customers and employees really feel?"



Knowing how customers, partners and employees really feel is critical to any corrective pivot.

Measuring how employees feel about the company, the products and competition can be a great indicator of company culture and brand health.

Traditional questionnaires may unveil the truly satisfied or dissatisfied, but they can miss the underlying emotional and motivational drivers, particularly the nonconscious drivers.

Our System 1 methods unveil insights that questionnaires can miss:

  • Deeply emotional topics like trust, care, safety, confidence, etc.
  • Degrees of motivation and emotion for those in the middle who don’t share extreme “ratings”
  • Responses to sensitive, “can’t say/won’t say” topics







Use system 1 techniques to measure how people feel

Strategy
Ideation
Creative Development
Communication Testing
Launch


Use Cases:

  • General Research
  • Competitive Assessments
  • Customer (B2B) or Employee Survey
  • Brand Tracking
  • Product, Brand or Category Assessment During Creative Development