Is your pack jumping out?

 In Case Studies
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Problem:

"Is your pack jumping out?"



Our brain evolved to take shortcuts to quickly assess our surroundings.

This happens when assessing a pack or navigating a shelf to choose among options.

CloudArmy is the platform to discover:

  • The best System 1 test to learn consumers’ unconscious associations with a pack design
  • Emotional responses to pack design based on changes in colors, claims, shapes, images, icons and other pack elements.
  • Affordably and iteratively during the design process







When people use CloudArmy to Measure trust

Strategy
Ideation
Creative Development
Communication Testing
Launch


Use Cases:

  • Brand Tracking Competitive Assessment
  • Pack Design
  • Brand Refresh/Launch