Nudgestock is coming - and audio plays a part! Richard chats with past guests Steve Keller and Rory Sutherland about the power of audio, both music, and voice, in neuromarketing. Steve discusses the power of music to elicit and amplify emotional responses, and how context matters when applying those effects to marketing. Rory finds parallels and examples in past marketing efforts to show the ability of voice and music to enhance messaging. Call it a mini-Nudgestock, this episode is a sample of what you can expect on July 7, 2023!

As leaders in the field of neuro-behavioral testing, CloudArmy is committed to the science-driven evaluation and optimization of nudge strategies, campaigns, and ideas aimed at influencing perception and behavior. Our approach, which we've dubbed "Nudge Meets Neuro," integrates creativity and mind-science to create compelling and effective nudges.

In 2021 we partnered with Ogilvy Consulting to test new product innovations.

In 2022 we teamed up with Ogilvy's branding agency, Coley Porter Bell, to explore the use of distinctive assets to non-consciously enrich brand experiences.

Now, for Nudgestock 2023 we are partnering with world-renowned audio expert Steve Keller to explore how brands can combine sound science and sound art to create something amazing. Steve will be presenting CloudArmy’s latest research live on stage.