Behavioural Science is Good Business


Behavioural science is good for marketing, but is it good elsewhere in the business? Richard talks to Jez Groom, CEO of Cowry Consulting and author of the book Ripple, about how behavioural science can positively impact your business. Jez talks about persuasive language in the service role in an organization that not only helps the customer get to a positive outcome but also strengthens the employee's ability to provide that outcome. The conversation explores other roles, including human resources and management, ultimately believing that applying these principles in your business is good and ethical!