EPISODE 16: EYE TRACKING AND THE ATTENTION ECONOMY WITH MIKE FOLLETT

What can eye tracking tell us about attention? Richard talks to Mike Follett, CEO of Lumen Research, about how the attention economy has evolved and how tracking eye movements can tell us more about where people place their attention. Mike discusses how human attention has always been managed, whether for survival in the jungle or the urban landscape. The conversation explores how eye tracking can help understand the attention process and how long a person looks at a particular element to assess how much attention to assign. With appropriate tests, eye tracking helps determine what marketing elements get attention - so your message can be heard!