EPISODE 29: HOW THE MILITARY BROUGHT AI TO NEUROSCIENCE WITH LEE ROWLAND

How can artificial intelligence change neuroscience? Richard talks to Lee Rowland about his work with NATO to utilize neuroscience to understand opposing forces, and how the introduction of artificial intelligence modelling allowed for the creation of synthetic audiences. With synthetic audiences, messaging can be tested rapidly without impacting the people the messages will ultimately be delivered to. This opens the door to an iterative process of feeding traditional test data into audience models and then testing the models against new messages for further tuning. AI can accelerate your effective messaging!