EPISODE 30: IS MUSIC THE MISSING LINK IN MARKETING ROI?

Can music make advertising more effective? Richard hosts a panel discussion with Professor Les Binet, Laura Devis from MassiveMusic, and Darren Till from CloudArmy exploring the findings from the Sound Science study and the measurable business impact of music in marketing. The conversation examines how engagement, surprise, fit, and recallability influence outcomes such as ROMI, pricing power, brand fame, and long-term profitability, and why music may be one of the most underestimated drivers of marketing effectiveness.