EPISODE 24: PACKAGING AND NEUROSCIENCE WITH IAIN AMOS

How can neuroscience improve product packaging? Richard chats with Twining's Iain Amos about his work understanding how people perceive the packaging of a product and how it can effect their buying and consumption behaviour. Iain discusses how packaging in perceived on the shelf in a supermarket and how functional elements change the perception of a product. The conversation also digs into combining traditional testing and neuroscience testing to get broad assessments as well as drilling into detailed concepts that are hard to articulate - like how a font changes the perception of a product!