EPISODE 18: SUSTAINABILITY MARKETING WITH FRED DORSIMONT
How do you market sustainable practices? Richard talks with Fred Dorsimont about his work at Behaven, helping organizations understand how to persuade consumers to adopt sustainable practices. Fred talks about a study with the World Wildlife Fund about plant-based diets and the challenges of understanding the relationship between consumers and eating meat. The conversation also explores how other sustainability practices, like driving electric cars, have crossed into positive social space where other methods have not. Sustainability marketing is more than demonstrating your organization's sustainable practices; but also helps your customer do the same!