How do brands take such a prominent place in our lives? They interact with us across multiple touchpoints and build a rich representation in our minds. Distinctive Brand Assets are crucial in this process, and neurotesting can help.

Neurotesting provides deeper, richer insights into consumers' non-conscious responses to Distinctive Brand Assets. This advanced yet accessible research technique gives brands unique knowledge on the actions they need to take to become more attractive and memorable. 

Watch this 20-minute webinar with CloudArmy’s Dr Ben Schubert as he applies the same neurotesting methodologies to Quick Service Restaurants in the US, and see how the same approach could help your brand optimize your use of Distinctive Brand Assets and gain competitive advantage. 

To access the webinar video and our report on testing visual brand assets please complete the form below.

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