How Are People Aware Of My Brand? | CloudArmy Knowledge Center

Traditional research questions can evaluate whether people are aware of a brand and its assets (logo, slogan, sound, etc.)

CloudArmy takes online brand awareness research to a new level by:

Testing awareness of audio, visual and video assets
Adding gamified awareness techniques to test text or visual stimuli
Measuring how people are aware of brand by measuring degrees of association with a context, occasion, emotion, category or attribute
Testing the deconstructed, distinctive brand assets such as shapes, colors and components of a product or its associated packaging, logo and other marketing communications

Problem:

"How are people aware of my brand?"