man holding another woman's hand


"How are people aware of my brand?"

Traditional research questions can evaluate whether people are aware of a brand and its assets (logo, slogan, sound, etc.)

CloudArmy takes online brand awareness research to a new level by:

  • Testing awareness of audio, visual and video assets
  • Adding gamified awareness techniques to test text or visual stimuli
  • Measuring how people are aware of brand by measuring degrees of association with a context, occasion, emotion, category or attribute
  • Testing the deconstructed, distinctive brand assets such as shapes, colors and components of a product or its associated packaging, logo and other marketing communications
styled html as image