woman with orange glasses and sweater on an orange background

How do colors grab attention and impact emotional response?

Life experiences have taught to build emotional and motivational associations with colors. These associations are often processed below our level of consciousness.

The choice, location and mix of colors impacts whether we look, where we look and how we respond to creative content.

CloudArmy can leverage Eye Tracking and other System 1 techniques like implicit to determine:
  • Where people are looking
  • How changes in color impact degrees of association with concepts like desire, love, trust, health, premium, safety, confidence and many more
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