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How Easily Can Shoppers Find Your Pack?

Digital designs for new packaging can be visualized in 3D and placed in a realistic image of a product display of your choosing for Findability testing. Alternatively the test can be conducted simply by displaying packs in an array - with tunable degrees of randomization - on a whtie background.

Findability tests can be used to answer two main types of research questions:

How findable (both in terms of speed and accuracy) are your current products compared to the competition?

How findable are different designs - with shape, color, image or claim differences - for potential new packages compared to the competition?

Combining this testing method with the numerous other neuro testing options in Reactor changes the speed and value of iterative test-and-learn market research.

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