How Easily Can Shoppers Find Your Pack?
Digital designs for new packaging can be visualized in 3D and placed in a realistic image of a product display of your choosing for Findability testing. Alternatively the test can be conducted simply by displaying packs in an array - with tunable degrees of randomization - on a whtie background.
Findability tests can be used to answer two main types of research questions:
How findable (both in terms of speed and accuracy) are your current products compared to the competition?
How findable are different designs - with shape, color, image or claim differences - for potential new packages compared to the competition?
Combining this testing method with the numerous other neuro testing options in Reactor changes the speed and value of iterative test-and-learn market research.
Findability tests can be used to answer two main types of research questions:
How findable (both in terms of speed and accuracy) are your current products compared to the competition?
How findable are different designs - with shape, color, image or claim differences - for potential new packages compared to the competition?
Combining this testing method with the numerous other neuro testing options in Reactor changes the speed and value of iterative test-and-learn market research.
