Read easy to understand conversations on consumer neuroscience with experts or search directly for topics of interest. 

This collection of podcast transcripts from the “Understanding Consumer Neuroscience” series offers a rare window into the minds of leading practitioners in the field. By gathering these conversations in one place, the ebook not only makes this knowledge accessible but also preserves it as a unique record of the evolving thoughts, experiences, and best practices in consumer neuroscience.

Featuring interviews with industry thought-leaders, this eBook offers an unparalleled range of insights into topics such as testing audio, behavioral science & economics, nudging, implicit biases, sustainability research, optimizing creativity  imagery, the origins of the neuromarketing industry, and learnings from the science of attention, perception, emotion, memory ,attitudes and habits.

To whet your appetite, here’s just a few example  discussions from the e-book which is literally bursting with insights: 

• Rory Sutherland, behavioral science guru, on how well nudging can be optimized through neuroscience testing
• Michael Smith and Thom Noble on the origins of the consumer neuroscience industry.
• Brendan Murray and Sara Yu on the consumer science of emotions, memory and habits.
• Implicit testing expert Dr Andy Baron on the power of the Implicit Association Test (IAT).
• Audio pioneer Steve Keller on how marketers can harness the power of sonics
• Ogilvy's Maddie Croucher on applying behavioural science ‘for good’; and Sam Tatum on using evolutionary psychology to unlock tomorrow’s ideas.  
• Learn about the cutting-edge developments in eye-tracking and how they are shaping the attention economy with expert Mike Follett.

This ebook is an essential resource for anyone looking to explore the application of neuroscience in business and marketing. It offers you a unique opportunity to:

• Learn from leading experts who share their valuable insights and experiences.
• Search easily for specific topics, concepts, or expert opinions.
• Reference and note down important points directly from the eBook.
• Analyze trends, discourse and the development of ideas within the field.

Whether you're a marketer, a market researcher, a student, or just interested in the field, this eBook is an invaluable resource to enhance your understanding and stay updated on the latest in consumer neuroscience.

To download your free PDF copy, please fill in the form below. 

Hosted by tech veteran Richard Campbell, our podcast series explores the field of consumer neuroscience through engaging conversations with leading experts. Each episode delves into a specific aspect of neuromarketing, providing insightful perspectives and revealing the science behind consumer behavior. Now, the transcripts of these thought-provoking discussions have been brought together in this eBook, allowing you to read and reference them at your own pace.