Brands exist as powerful memory structures. The best brands interact with us across multiple touchpoints building a rich representation in our minds. Distinctive Brand Assets are crucial in this process and more and more brands are creating unique sonic logos to engage consumers across multiple senses.

We evaluated the sonic logos of 10 big automobile brands with real consumers. Presented by CloudArmy’s Dr Ben Schubert and Sonicbrand’s Dan Jackson this 21-minute webinar will show the results of our research and give insights on how to create a great sonic logo.