How All-You-Can-Eat Research transformed nudge testing at AMP™ (Advantage Marketing Partners)
By blending creativity, strategy, and behavioral science, AMP builds ideas that move hearts and sales. To do that effectively it created its proprietary framework, Nudgenomics™ which decodes the emotional triggers behind consumer choices and applies behavioral nudges to drive action. CloudArmy's All-You-Can-Eat (AYCE) subscription was the perfect choice to power this framework.
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