Cowry Case Study
Cigarette butts make up ⅔ of all litter items in the UK and the Behavioural Science Consultancy Cowry was tasked to find a way to nudge smokers to put their buds in the bin and not on the pavement. Cowry partnered with CloudArmy to develop an ad campaign to raise awareness and change smokers behavior leveraging humor and empathy.
Simply fill out the form below and you can access the PDF for this case study. (Once you have submitted the form, simply wait and you will be re-directed to the PDF page).
By filling in the form you may receive occasional updates from CloudArmy.