Case Study

A Fresh Approach to Tesco’s In-store Bakery

CloudArmy helped Tesco test and refine its in-store bakery fixtures and packaging before launch. Trial stores saw sales growth versus control stores, alongside more frequent visits and more units per visit.

Illustration of a shopper receiving bakery goods at an in-store counter

Case study at a glance

The challengeTesco needed confidence in a major bakery refresh before rollout.

What CloudArmy didRepeatable studies helped Tesco test, refine and retest designs.

What it unlockedTrial stores saw stronger bakery shopping outcomes.

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