Why do products fail?

By Dr. Keith Ewart One of the biggest challenges facing Companies is the rapid turnaround and churn of new products in the marketplace.   In 2014, Nielsen reported that 85% of new fast-moving [...]

Passing Knowledge is Power

By Dr. Keith Ewart Knowledge is not Power Working in corporate cultures can lead to bad behaviours.  I can speak from experience, having worked in P&G R&D for 24 years.  I was privileged [...]

First Impressions Really Matter

Image credit- https://www.flickr.com/photos/usdagov/25860473810 By Dr. Keith Ewart We know First Impressions matter – does your Market Research testing really measure them? I am very excited now [...]

The Power of Voice

Using Reactor to map out the associations evoked by different voices   This week at the Cannes ‘Festival of Creativity’ CloudArmy President Thom Noble jointly presented Wavemaker’s [...]