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EPISODE 11: AUDIO AND NEURO
Richard chats with Steve Kellar, audio alchemist and sonic strategist at SXM Media. Steve talks about the power of sound to affect people, and whether that is the sound of a product itself, the spoken word, an audio logo, jingle, or music track. The discussion digs into how sounds can help amplify a mood to reinforce a brand and the broader ideas of audio landscapes and environments. Sounds can elicit more robust emotional responses than many other communication methods - it's worth taking control of them.
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EPISODE 10: WHEN NUDGING MEETS NEURO
In this episode, Richard talks to Rory Sutherland, vice chairman at Ogilvy UK and the author of Alchemy: The Power of Ideas that Don't Make Sense. Rory discusses the power of nudging as a marketing strategy, combining the variety of efforts organizations can use to move customers toward making buying decisions. This leads to a discussion on the role of neuroscience to make those nudges more effective by understanding how people respond to the various nudge approaches - no one size fits all!
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EPISODE 09: EVOLUTIONARY PSYCHOLOGY
In this episode, Richard talks to Sam Tatam, global head of behavioural science at Ogilvy, about the role of evolutionary psychology and behavioural science can work together to connect with people. Sam talks about systematically approaching creativity embracing the solutions of the past to improve the future. Sam is also the author of Evolutionary Ideas, which digs deeply into the ancient innovations that can solve tomorrow's challenges.
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EPISODE 08: BEHAVIORAL ECONOMICS AND NEUROSCIENCE
In this episode, Richard talks to Melina Palmer, behavioral economist and founder of Brainy Business, about her book “What Your Customer Wants and Can’t Tell You.” Melina discusses various behavioral economic concepts that can be applied to understand what customers want and how neuroscience can help you effectively test those concepts.
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EPISODE 07: MEASURING EMOTIONAL RESPONSE TO CREATIVE WORKS
In this episode, Richard talks to Callum Gould, Head of Insights for Saddington Baynes. Callum talks about measuring emotional response to creative works using neuroscience – that each step of the way in creating advertisements, neuroscience can help tune the creative process.
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EPISODE 06: MEMORY AND HABITS
Richard talks with Dr. Sarah Yu about how memory works and how habits are formed in the minds of consumers. Dr. Yu shares lessons about attention, memory, repetition, and habits from her years of practical experience helping some of the world's most successful brands.
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EPISODE 05: IMPLICIT ASSOCIATION DEEP DIVE
In this episode Richard talks with Dr. Andy Baron about Implicit Association testing and how it can be used by marketers. Join us for an in depth journey into the academic origins of implicit association and how they can be applied to practical marketing problems.
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EPISODE 04: FROM LAB TO BEHAVIOUR: CONSUMER NEUROSCIENCE IN CONTEXT
In this interview with Dr. Brendan Murray, Richard delves into the complexities of how to get value from Consumer Neuroscience testing. Brendan explains why one size does not fit all and when "context is everything" how to determine the right tool for the job.
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EPISODE 03: LEVERAGE NEUROSCIENCE TO RESHAPE MARKETPLACE BEHAVIOR
In this episode Richard talks with Michael Smith about applying brain-based principles and insights to marketing.
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EPISODE 02: CONSUMER NEUROSCIENCE TESTING
Richard interviews Darren Bridger, author of numerous books including: "Decoding the Irrational Consumer", "NeuroDesign", and most recently the "Implicit Test Designers Playbook".
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EPISODE 01: WHAT IS CONSUMER NEUROSCIENCE?
Richard interviews Thom Noble in this introductory episode, exploring the beginnings of consumer neuroscience research and what drove market researchers to look to science for answers.