Response Time Testing with Bart Norre

EPISODE 25: RESPONSE TIME TESTING WITH BART NORRE

How does response time testing work? Richard talks to Associate Professor Bart Norre about his experiences utilizing and teaching response time testing as part of his classes on neuromarketing at the School of Management in Fribourg. Professor Norre talks about measuring the time it takes for a subject to answer simple yes-no-maybe questions to set a baseline on their response times before getting into subject matter questions - and how response times can show what are beliefs versus rationalizations. The view into the subconscious can be disturbing at times, but also a powerful tool to help to understand how decisions are made!