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Understanding Consumer Neuroscience - The Blog

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NEW EVIDENCE ON WHAT MAKES PACKAGING WORK
May 3 2026 - DARREN BRIDGER
PACKAGING DESIGNFIRST IMPRESSIONS
THE MET GALA: A LESSON IN VISUAL ATTENTION
April 24 2026 - KIARA-LEE GOVENDER
CONSUMER INSIGHTSFIRST IMPRESSIONSIMAGERY
WHAT MAKES MOVIE LINES MEMORABLE?
March 18 2026 - KIARA-LEE GOVENDER
BEHAVIORAL SCIENCE
THE POWER OF MUSIC IN TV ADS
November 18 2025 - DARREN BRIDGER
CONSUMER INSIGHTSMUSICSONICSADVERTISING
FROM THEORY TO PRACTICE: WHAT WE’VE LEARNED ABOUT NUDGING IN 2025
September 11 2025 - MICAELA DUNN
BEHAVIORAL SCIENCECONSUMER INSIGHTSINSIGHTSMESSAGING
AYCE (ALL-YOU-CAN-EAT)
July 10 2025 - DR BEN SCHUBERT
BEHAVIORAL SCIENCECONSUMER INSIGHTSRETAILBRANDNEURO RESEARCH
BRAND MAGNETISM
June 25 2025 - LEO HADDEN
BEHAVIORAL SCIENCECONSUMER INSIGHTSRETAILBRANDNEURO RESEARCH
WILL A.I. GIVE MARKETERS POWERS OF SUPER-PERSUASION?
June 12 2025 - DARREN BRIDGER
AIARTIFICIAL INTELLIGENCEBEHAVIORAL SCIENCECONSUMER INSIGHTSMESSAGING
WHAT THE RISE OF A.I. ASSISTANTS COULD MEAN FOR BRANDS
March 20 2025 - DARREN BRIDGER
AIARTIFICIAL INTELLIGENCECONSUMER INSIGHTSRETAILVOICEBRAND