Chocolate Brand Equity in the UK

Presented by CloudArmy’s Erin Nel this 20-minute webinar covers a case-study example of applying our deeper-level brand equity testing to reveal insights into awareness, intuitive associations and distinctive brand assets.

SONIC LOGOS IN THE AUTOMOBILE INDUSTRY

Presented by CloudArmy’s Dr Ben Schubert and Sonicbrand’s Dan Jackson this 30-minute webinar will show the results of our primary consumer research on the topic and give insights on how to create a great sonic logo.

Sportswear Brands

Presented by CloudArmy’s Dr Ben Schubert this 20-minute webinar will cover a case-study example of applying our deeper- level testing to reveal insights into Distinctive Brand Assets. Taking the category of Sportswear brands, this case-study highlights across four different modalities, how reaction-time measures can add extra information to your brand research.

Can ChatGPT Write Great Taglines?

Presented by CloudArmy’s Dr Ben Schubert this 20-minute webinar will show how our deeper- level testing works for messages such as taglines. Using real data from the AI and Human generated taglines, we will show how reaction-time measures add an extra dimension to message testing to reveal things that stay hidden when only using traditional research tools.”

Quick Service Restaurants

How do brands take such a prominent place in our lives? They interact with us across multiple touchpoints and build a rich representation in our minds. Distinctive Brand Assets are crucial in this process, and neurotesting can help. Presented by CloudArmy’s Dr Ben Schubert this webinar looks at a CloudArmy case study on quick service restaurant brands.