A Science-Based Approach to Understanding Imagery

BY: DARREN BRIDGER, CHIEF SCIENCE OFFICER
Published on: January 28 2021
Engagement Insights® is pioneered for creatives, by creatives, to enhance, derisk and optimise your creative ideas. It’s a consultancy service that unveils what visual language impacts your brand perception. By measuring implicit associations, we tap into emotional response, which informs us on potential consumer behaviour.

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