EPISODE 23: CREATING BEHAVIOURAL CHANGE WITH DANIEL BENNETT

What does it take to change behaviour? Richard chats with Ogilvy's Daniel Bennett about his work in the behavioural science space, specifically around what the science tells us influences change. It's not always the obvious thing! Daniel talks about a number of projects he's worked on where brainstorming a large array of options, driven by knowledge of behavioural science, led to a series of tests that show the many unusual aspects of an experience that can affect change. The conversation explores the often less obvious, and often less expensive approaches to altering behaviour that increase positive outcomes.