EPISODE 14: THE CONSUMER EMOTIONAL INDEX WITH GARY MOSKOFF

Do you know how your customers are feeling? Richard talks to Gary Moskoff of Sleeping Giant Labs about the Consumer Emotional Index. Gary discusses how the pandemic affected different groups of people in different ways - and their recovery too! The conversation digs into how different lifestyles respond to marketing messages, when those messages are best served, and how brands have to take a role in those lifestyles.