EPISODE 21: SUSTAINABILITY VS PROFITABILITY WITH DOMINIC KING

How can neuroscience help make business more sustainable? Richard talks to Dominic King, Senior Principal at Accenture Research about his work on a World Economic Forum report on sustainability in business. Dominic talks about digging deeper into the schism between how important sustainability is to business leaders and their actions to make their companies more sustainable. Implicit testing helped to understand the areas where companies can reasonably take action toward a more sustainable future!