EPISODE 28: BRAND MAGNETISM WITH NIR WEGRZYN

How does a brand become magnetic? Richard talks to Nir Wegzryn, founder and CEO of Brand Opus, about the elements that go into brands that are attractive to customers. Nir talks about brand attributions and associations - the one or two words that describe the brand, as well as the visuals that create the association. Implicit testing can help reveal the strengths and weaknesses of those attributions and associations, as well as provide a method to iterate their design to make a more magnetic brand!