EPISODE 19: HOW MARKETING BUYS NEUROSCIENCE WITH EMMA WOODLEY

How do you start buying neuroscience research for your marketing efforts? Richard talks to Emma Woodley of Truth be Gold about her experiences getting neuroscience into the mix of marketing research at various organizations. Emma talks about starting small on initiatives specific to your organization's marketing needs, engaging professionals to help create the proper neuroscience testing for your needs, and developing good post-mortem results to understand the benefit of neuroscience in marketing - and how to do more!