SONIC LOGOS IN THE AUTOMOBILE INDUSTRY

Presented by CloudArmy’s Dr Ben Schubert and Sonicbrand’s Dan Jackson this 30-minute webinar will show the results of our primary consumer research on the topic and give insights on how to create a great sonic logo.

Can ChatGPT Write Great Taglines?

Presented by CloudArmy’s Dr Ben Schubert this 20-minute webinar will show how our deeper- level testing works for messages such as taglines. Using real data from the AI and Human generated taglines, we will show how reaction-time measures add an extra dimension to message testing to reveal things that stay hidden when only using traditional research tools.”

Quick Service Restaurants

How do brands take such a prominent place in our lives? They interact with us across multiple touchpoints and build a rich representation in our minds. Distinctive Brand Assets are crucial in this process, and neurotesting can help. Presented by CloudArmy’s Dr Ben Schubert this webinar looks at a CloudArmy case study on quick service restaurant brands.

Sportswear Brands

Presented by CloudArmy’s Dr Ben Schubert this 20-minute webinar will cover a case-study example of applying our deeper- level testing to reveal insights into Distinctive Brand Assets. Taking the category of Sportswear brands, this case-study highlights across four different modalities, how reaction-time measures can add extra information to your brand research.