Darren Till is our Director of Science and Research, working closely with the operations, sales, and client service teams to help ensure the smooth execution of internal and external projects. With a firm grasp on the Reactor platform, a marketer’s brain, and an eye for design, Darren is involved in the creation of tests and demos, as well as the interpretation and visualization of project data. Most of all, Darren understands the importance of effective storytelling in reporting insights to the client. 
 
With a natural proclivity for marketing and newfound interest in cognitive neuropsychology, Darren recently decided to pursue the exciting world of consumer neuroscience. He began this journey by completing his undergrad in Psychology and his MCom in Marketing at the University of the Witwatersrand. His Masters dissertation was centered around Reactor’s capabilities, allowing him to work closely with the CloudArmy team as a student.
 
Having recently moved to Cape Town, Darren lives in sunny South Africa. When not at his desk, he can invariably be found outdoors trail running, hiking, surfing, or anything else that gets his heart pumping! As an avid runner, Darren hopes to complete his first ultra-marathon this year.