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FAQs
Frequently asked questions
What types of research does CloudArmy offer?
We offer research across packaging, branding, communications, innovation and consumer understanding. This includes testing pack designs, advertising, messaging, brand assets, sonic identities and new product concepts, as well as exploring consumer motivations and barriers to behaviour.
How does CloudArmy’s research differ from traditional market research?
Traditional research relies heavily on what people consciously think and report. CloudArmy combines these stated responses with measures of fast, intuitive responses. Using techniques such as reaction-time testing, we help reveal how people respond to brands, messages and creative assets beyond what they can explain.
Can CloudArmy manage the whole research project for us?
Yes. With a Guided Project, CloudArmy scientists lead research design, study setup, fieldwork, analysis and interpretation. The process follows four stages: Brief, Design, Field and Insights, ending with an expert debrief and practical recommendations. For ongoing research needs, our All-You-Can-Eat subscription provides a continuing research partnership.
Can we use the platform to run research ourselves?
Yes. Reactor Self-Service gives your team direct access to create and run surveys and review platform-based results.
How long does a research project typically take?
A typical project takes two to three weeks, depending on the scope. Some projects may take less time, while others may take longer.
Can you conduct research in different countries and languages?
Yes. CloudArmy’s research experience spans 40 countries and 37 languages.
Can studies be tailored to our specific needs?
Yes. Guided Projects are designed around your specific research question, market and strategic context. CloudArmy scientists shape the study, methods, sample and materials with you. We also offer standardized Solution Packages with defined scope and deliverables where these fit your research needs.
How much does a research project cost?
Pricing is determined per project, based on your research needs. Contact us to discuss your requirements, and we’ll provide a quote.