Reactor
Reactor is the proprietary platform behind CloudArmy delivery.
Reactor captures reaction-time behavioural signals with millisecond precision on any device, alongside what people say.What Reactor Does
Measure both systems, not just one.
Reactor combines fast, intuitive response measures with explicit answers to show how marketing is actually experienced.
Reactor captures reaction-time behavioural signals alongside surveys, preferences, and opinions for a clearer view of how marketing is experienced.
Every study fields through PanelGuard, CloudArmy's data-integrity screening for real, engaged human responses.
The platform supports repeatable workflows, clearer readouts, and evidence teams can use in commercial decisions.
What It Means For Clients
A real platform makes the service more structured, consistent, and easier to trust.
Clients do not need to operate Reactor themselves to benefit from it. Reactor and PanelGuard support clearer setup, screened human responses, and more repeatable outputs.
More structured delivery across guided projects and standard solution packages.
A clearer path from setup to readout without reinventing the workflow each time.
A shared operating system that helps research teams and stakeholders work from the same evidence base.
Reactor
Need to get into Reactor?
Use the Reactor log in if you already have access, or contact the team if you want to discuss the guided research path.