Podcast / Episode 9
Evolutionary Psychology
In this episode, Richard talks to Sam Tatam, global head of behavioural science at Ogilvy, about the role of evolutionary psychology and behavioural science can work together to connect with people. Sam talks about systematically approaching creativity embracing the solutions of the past to improve the future. Sam is also the author of Evolutionary Ideas, which digs deeply into the ancient innovations that can solve tomorrow's challenges.
This conversation was recorded with Sam Tatam, a valued colleague at Ogilvy who sadly passed away in 2025. We have retained the episode in recognition of his contribution to the field.
30 March 2022
37 min
Richard Campbell
Sam Tatam
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