Resources / Case Studies

Evidence in action.

Explore the decisions, methods, and measurable shifts behind CloudArmy's work in behavioural science and consumer neuroscience.

Featured case study

Silver Spoon: Giving Sugar a New Face

Silver Spoon wanted to bring more personality to sugar and sweetener packaging. CloudArmy tested two new design routes with 3,617 participants, identifying a winning facial logo and refinements to make product messaging more prominent.

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Illustration of a shopper receiving bakery goods at an in-store counter

A Fresh Approach to Tesco’s In-store Bakery

CloudArmy helped Tesco test and refine its in-store bakery fixtures and packaging before launch. Trial stores saw sales growth versus control stores, alongside more frequent visits and more units per visit.

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Senior leader reflecting at a desk overlooking a city skyline

Professional Services

Future Fit Leadership: Looking Beneath the Surface of Executive Stress

Accenture and the Rehumanize Institute partnered with CloudArmy to explore the hidden human cost of sustained executive pressure.

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Person standing above an iceberg concealing financial and personal vulnerabilities

Financial Services

Uncovering Hidden Barriers in Disclosing Vulnerability

Cowry and CloudArmy investigated why customers who could benefit from tailored financial support often do not disclose their vulnerability.

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Illustration of a researcher working with an interactive analytics dashboard

How All-You-Can-Eat Research Helps Tesco Keep Close to Its Customers

Tesco adopted CloudArmy's All-You-Can-Eat model to run rapid, neuro-led tactical studies alongside larger strategic projects.

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Illustration connecting music in television advertising with financial return

Measuring the Advertising ROI of Music

The Science of Sound project, a collaboration between MassiveMusic, the IPA, and CloudArmy, quantified how the right music can drive marketing effectiveness across engagement, fit, surprise, and recall.

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Coffee cup left beside a train seat

Implicit Resistance to Tidy Trains

Cowry and CloudArmy studied the hidden commuter motivations and category blind spots that influence littering on Northern trains.

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A Bin Your Butts campaign sign flanked by two ducks

Public Behaviour Change

Cowry Consulting: Bin Your Butts

Cowry partnered with CloudArmy to test a campaign that could discourage cigarette-butt littering without shaming smokers or triggering cravings.

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Silver Spoon: Giving Sugar a New Face

Silver Spoon wanted to bring more personality to sugar and sweetener packaging. CloudArmy tested two new design routes with 3,617 participants, identifying a winning facial logo and refinements to make product messaging more prominent.

Read case study

Illustration of a radio set broadcasting sound waves

Global: Researching Regional Accents

Global wanted to understand how different regional accents affect radio adverts and messaging. CloudArmy used implicit research to show which accents listeners preferred and what emotions they triggered.

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BrandOpus: Brand Magnetism Index

BrandOpus wanted a more scientific way to express the power of a brand. CloudArmy helped create a clearer research-backed foundation for its Brand Magnetism Index.

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Illustration of a person eating a plate served with charts and dashboards

How All-You-Can-Eat Research transformed nudge testing at AMP.

By blending creativity, strategy, and behavioural science, AMP built its Nudgenomics framework to decode emotional triggers behind consumer choices. CloudArmy's All-You-Can-Eat model helped power that work at pace.

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Illustration of a person launching a rocket labelled AYCE from a cloud of charts

Telecommunications

How All-You-Can-Eat Research transformed nudge testing at giffgaff.

giffgaff wanted consumer research to have a bigger impact on day-to-day ad testing. CloudArmy's All-You-Can-Eat model created a more cost-effective way to do that without sacrificing expert support.

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Illustrated plate split between meat-based and plant-based foods

WWF: Sustainable Eating Habits

CloudArmy collaborated with behavioural partners to better understand the unconscious influences behind everyday eating habits among young adults in the UK.

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Illustration of a person in conversation with a robot

WPP Wavemaker: Human vs AI voices

WPP Wavemaker wanted to understand whether brands need their own human voice or whether a generic AI voice is acceptable to consumers. CloudArmy measured the implicit appeal of different voice routes.

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Illustration contrasting a human voice at a microphone with an AI-generated voice

Studio Resonate: The Power of the Human Voice in An Age of AI

Studio Resonate and SiriusXM Media partnered with CloudArmy to understand whether listeners consciously and unconsciously respond differently to human and AI-generated voices in advertising.

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Three Twinings sparkling tea cans: Defence, Refresh and Boost

Boosting Pack Design With Online Neuro Research

Twinings engaged CloudArmy to evaluate and optimize packaging for a new ready-to-drink tea innovation, using online neuro research to understand standout, implicit communication, and intuitive appeal.

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Illustration of people among stylised flowers and foliage

Flower Power: Wellbeing Benefits of Giving & Receiving Flowers

The Flower Council of Holland wanted to quantify how giving and receiving flowers affects wellbeing. CloudArmy helped identify the emotional associations and occasions most likely to drive communications and incremental purchase.

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A Spoonful of Sugar: Pack Design for Brand Positioning

Silver Spoon wanted to shift from a functional sugar brand toward a more emotive baking brand. CloudArmy evaluated new pack routes to identify which designs could strengthen baking associations without weakening appeal or purchase intent.

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Illustration of a city street crossing with cars and pedestrians

Listen Sound Agency: The sound of electric cars

Electric vehicles need pedestrian-alert sounds, but those sounds can also become brand assets. Listen partnered with CloudArmy to understand which sonic routes best balanced noticeability, comfort, and automotive fit.

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Illustration of people separated by the gap between what they say and do

Sprout Strategy: Measuring the Say-Do Gap

Most people say they want to live more sustainably, but fewer follow through. CloudArmy helped Sprout Strategy quantify the say-do gap and separate committed doers from people whose intentions lacked automaticity and certainty.

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