Case Study / Art for Social Change
Harnessing behavioural science and art to inspire social change
Art for Social Change partnered with CloudArmy to identify artworks with the potential to make people care about loneliness and encourage action, showing how behavioural science and creative expertise can inspire change beyond commercial marketing.
Case study at a glance
The challengeFind art that makes people care about loneliness and encourages action.
What CloudArmy didCombine attention testing and intuitive associations to assess each artwork's potential.
What it unlockedShow how behavioural science and creative expertise can inspire change beyond commercial marketing.
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