Case Study / Silver Spoon

A Spoonful of Sugar: Pack Design for Brand Positioning

Silver Spoon wanted to shift from a functional sugar brand toward a more emotive baking brand. CloudArmy evaluated new pack routes to identify which designs could strengthen baking associations without weakening appeal or purchase intent.

Case study at a glance

The challengeA changing category required a clearer baking-led brand role.

What CloudArmy didCloudArmy combined implicit testing, reaction time, and online eye tracking.

What it unlockedSilver Spoon moved forward with a more evidence-led pack redesign.

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