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Case Study / Silver Spoon

Silver Spoon: Giving Sugar a New Face

Silver Spoon wanted to bring more personality to sugar and sweetener packaging. CloudArmy tested two new design routes with 3,617 participants, identifying a winning facial logo and refinements to make product messaging more prominent.
Silver Spoon British granulated sugar pack with a smiling spoon logo beside a cup of tea
Case study at a glance
The challengeMake sugar packaging stand out, help shoppers find the right product, and build more appealing brand associations.
What CloudArmy didTest two new routes with 3,617 participants across five subcategories, using attention, eye-tracking, and implicit measures.
What it unlockedA winning facial-logo design and practical refinements to make product and variant messaging more prominent.
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