Case Study

Sprout Strategy: Measuring the Say-Do Gap

Most people say they want to live more sustainably, but fewer follow through. CloudArmy helped Sprout Strategy quantify the say-do gap and separate committed doers from people whose intentions lacked automaticity and certainty.

Illustration of people separated by the gap between what they say and do

Case study at a glance

The challengeSustainable intention was not translating into sustainable action.

What CloudArmy didCloudArmy helped size the gap with implicit response measures.

What it unlockedSprout gained a clearer route for designing behavior-change interventions.

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