Case Study

Boosting Pack Design With Online Neuro Research

Twinings engaged CloudArmy to evaluate and optimize packaging for a new ready-to-drink tea innovation, using online neuro research to understand standout, implicit communication, and intuitive appeal.

Three Twinings sparkling tea cans: Defence, Refresh and Boost

Case study at a glance

The challengeA new pack needed to work quickly on shelf.

What CloudArmy didCloudArmy combined survey questions with online neuro research.

What it unlockedTwinings received practical guidance for improving the launch pack.

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