Case Study / WWF

WWF: Sustainable Eating Habits

CloudArmy collaborated with behavioural partners to better understand the unconscious influences behind everyday eating habits among young adults in the UK.

Illustrated plate split between meat-based and plant-based foods

Case study at a glance

The challengeHigh stated support was not translating into everyday behavior.

What CloudArmy didCloudArmy looked beneath attitudes to identify hidden friction.

What it unlockedWWF gained a sharper roadmap for behavior-change communications.

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